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ASH Daily News

5 November 2003

HEADLINES

Burning question of how to do business overseas
Smoke free pubs

FULL TEXT

Burning question of how to do business overseas

Distorted news is a powerful weapon in any language, as BAT found out in
Paraguay, according to an article that appears in the current issue of
Marketing Week.

Nick Higham reported on Paraguay for Global Business on the BBC World
Service which is reproduced in the magazine. Nick Higham interviews a
member of one of Paraguay's most influential families which controls
much of the country's media - and has a long running feud with the
multinational tobacco company, BAT.

BAT charges the family with stealing its brands - registering BAT
trademarks as its own in Paraguay. But the family countered that BAT had
neglected to register them in Paraguay itself and what the family did
was common practice across south America.

This 'feud' could have lead to distorted coverage of BAT in the press.
The article asks: how do western companies counter such guerrilla
tactics?

Full article:
http://www.mad.co.uk/publication/mw/story.aspx?uid=6e5ddafc-b635-4e59-b4
b7-18e47d118bc9
Source: Marketing Week, 5 November 2003


Smoke free pubs

The Yorkshire Post reports on the Phoenix pub on the outskirts of
Sheffield which has introduced a total smokefree policy.

[Currently, ASH estimates that there are fewer than 30 totally smokefree
pubs in the UK. We would like to build up a more coherent and accurate
database of totally smokefree pubs in the UK. If you know of a TOTALLY
smokefree pub (pubs with segregated no smoking areas do not count) in
your area, could you kindly forward ASH the pub name, the town, address
and if possible the pub telephone and landlord's name. Please try and
fill out as much of the below as you can and email:
mailto:naj.dehlavi@ash.org.uk?subject=SmokeFreePubs]

The Phoenix pub became what is thought to be South Yorkshire's first
non-smoking pub and only the second in all of Yorkshire.

Speaking on how the smoking ban may have affected business, the pub'd
manageress, a smoker herself, said: "For every smoker you lose there are
three or more customers who are attracted to coming. [The no-smoking
policy] is a commercial decision because at the moment smokers have a
choice of where to go, but non-smokers do not."

There are very few pubs that have gone smokefree but those that have
have generally reported it as being very good - particularly those
trying to attract families and kids," said a spokesman for ASH, adding,
"A thousand people are killed by passive smoking every year but it could
be three time as many."

Source: Yorkshire Post, 3 November 2003

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