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ASH Daily News

Friday 5th November, 1999

Headlines

Seita board to stick with Tabacalera?
Trapped Smoker demands $25m
Right of Reply: Yvette Cooper
Review of Marketing Press
BHF Head of Communications moves to Eli Lilly

Full Text

Seita board to stick with Tabacalera?

Seita have responded to the 3.9bn euro offer from Gallaher. The
company says it has not seen any definitive offer from Gallaher and
plans to merge with Spain’s Tabacalera.

Source: Wall Street Journal Europe, Financial Times, 5 November 1999

Trapped Smoker demands $25m

The Business Week magazine editor who got stuck in the lift for the
weekend after trying to take a cigarette break at his Manhattan office
building, is suing Rockefeller Centre for $25 million in damages,
after security guards failed to answer alarms or to notice him on the
security video.

Source: The Times, 5 November, 1999

Right of Reply: Yvette Cooper

‘The Independent’s defence of tobacco advertising last week was
bizarre’ replies Yvette Cooper, the new Public Health minister.

The article provides a comprehensive list of the reasons for an
advertising ban and adds, ‘Championing the freedom of multi-million
pound tobacco companies to promote products that are addictive killers
is a cause for the libertarian not the liberal’.

Source: Independent, 5 November, 1999

Review of Marketing Trade Press

Marketing offers a page of analysis on the advertising regulations,
outlining Justice Turner’s view that the tobacco industry has a
strongly arguable case and the paper comments that ‘perhaps’ the
Government made a strategic error in its haste to bring in the
directive.

Campaign offers comment on the setback to the advertising ban in it’s
‘Perspective’ column. ‘Following the reprieve agencies with tobacco
accounts are rubbing their hands with glee.’

The paper also reports further on ASH’s private member’s bill. ‘If it
loses its appeal, the government’s may decide to support a backbench
bill as the quickest route to achieving a ban. The measure could
become law by next spring or summer.’ Kevin Barron, chair of the ASH
all party group, is reported as saying “We should get on with it as
soon as possible”.

Marketing Week reports that the UK tobacco industry has rejected Alan
Milburn’s request to ‘honour’ a pledge made in April to a voluntary
ban
on poster and press advertising.


Source: Marketing, Marketing Week, 4 November, 1999, Campaign, 5
November 1999


BHF Head of Communications moves to Eli Lilly

PR Week reports that Eli Lilly has appointed Maxine Smith, currently
Director of communications for the British Heart Foundation, as their
new Director of UK corporate affairs.

Source: PR Week, 5 November 1999

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