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ASH Daily News – Friday 2 November 2001

HEADLINES

Scots warned not to go it alone on tobacco ad ban
PM among clients of ‘unconventional’ ad agency
PR companies win awards for marketing of stop-smoking aids
Earnings from tobacco


FULL TEXT

Scots warned not to go it alone on tobacco ad ban

The Government has warned Scottish ministers not to support a bill being introduced to Scotland’s parliament next week. The Leader of the Commons, Robin Cook, told ministers that in the Government’s view “it would not make practical sense to try and ban tobacco advertising in one region and not in another”. He told the Commons that a Government bill would be reintroduced “at an appropriate time”.

Meanwhile, the private member’s bill to ban tobacco advertising, introduced by the Liberal Democrat peer, Lord Clement Jones, receives its second reading today (Friday).

Marketing Week, 1/11/01


PM among clients of ‘unconventional’ ad agency

The Wall Street Journal Europe reports on a division of the Young & Rubicam advertising agency in Amsterdam called Brand Buzz, which specialises in using unconventional means to advertise. Among its clients is Philip Morris. The strategy of Brand Buzz in Europe is to offer a mix of promotions including public relations, event-marketing, and interactive advertising. The report notes that Brand buzz plans to “work with clients of Y&R agencies across Europe that want more effective ways of reaching consumers”.

Source: Wall Street Journal Europe, 2/11/01


PR companies win awards for marketing of stop-smoking aids

Two PR companies have won marketing awards for nicotine replacement therapy and Zyban. The PR company Shire Hall Communications won the best healthcare award for OTC/ direct to consumer marketing for its Nicorette advertising campaign, while Cohn & Wolfe won the best ethical healthcare campaign for GlaxoSmithKline’s launch of Zyban.

PR Week, 2/11/01



Earnings from tobacco

A table giving earnings from tobacco is featured in the journal Management Today. Top of the pile is Martin Broughton, chairman of BAT who earns £786,000 (before bonuses), next Ken Clarke, deputy chairman of BAT who receives £100,000. Further down the list, a manager of a cigar shop in London can expect to get £18,000, while a child hand-rolling cigarettes in India comes in at the bottom of the list, earning a meagre £15.84 per annum.

Source: Management Today, 1/11/01








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