Chronology 7 Emerging Markets
Faced with reducing levels of smoking in the West and an insatiable need for money, the companies have moved aggressively into developing countries and Eastern Europe. The documents reveal an arrogance and fanaticism that has imperialist echoes.

Chronology 3 Marketing to children
The companies deny that they target the young. The documents reveal the obvious - that the market of young smokers is of central importance to the industry. Many documents reveal the companies’ pre-occupation with teenagers and younger children - and the lengths they have gone to in order to influence smoking behaviour in this age group.

Chronology 4 Advertising
The industry maintains that advertising is used only to fight for brand share and that it does not increase total consumption - academic research shows otherwise. The documents show that advertising is crucial in nurturing the motivation to smoke by creating or projecting positive values, such as independence, machismo, glamour or intelligence, erroneously associated with the product.

Chronology 5 Cigarette design
The documents show that the companies initially hoped to make safer cigarettes, but then abandoned the enterprise when it recognised that this would expose their existing products as `unsafe’. The industry has deliberately promoted ‘low-tar’ cigarettes knowing that they would offer false reassurance without health benefits. It has manipulated nicotine and introduced additives to change the delivery of nicotine. It recognises the cigarette as a drug delivery device.

Chronology 1 Smoking and health
For more than four decades the industry publicly denied and continues to deny that it is clear that smoking causes lung cancer - yet it has understood the carcinogenic nature of its product since the 1950s. It is now clear that the industry’s stance on smoking and health is determined by lawyers and public relations concerns.

Chronology 2 Nicotine and addiction
Until recently the industry has denied its product is addictive. Most recently it has used a definition of addictiveness so broad that it encompasses shopping and the Internet. Internally, it has known since the 1960s that the crucial selling point of its product is the chemical dependence of its customers. Without nicotine addiction there would be no tobacco industry. Nicotine addiction destroys the industry’s PR and legal stance that smoking is a matter of choice.

Chronology 6 Passive smoking
The industry is challenged by passive smoking in two ways. First, measures to protect non-smokers will reduce the opportunities to smoke and contribute to its social unacceptability. Second, the ‘freedom to smoke’ arguments are confounded if non-smokers are harmed. The industry has refused to accept the now overwhelming consensus regarding the harm caused by passive smoking - instead it has denied and obfuscated, and sought to influence debate by buying up scientists on a spectacular scale.

Tobacco Explained
The truth about the tobacco industry in its own words. The story of tobacco industry's astonishing record of deceit and denial told through its own confidential documents. The company documents were released during legal action in the United States. Covers smoking and health, addiction, advertising, marketing to kids, passive smoking, the drive into developing countries.