Warning labels
Warnings on tobacco products inform people of the health risks of smoking. They can help deter young people from taking up smoking and also help smokers to quit. However, to be effective, written warnings must be in large, clear text that stands out from the rest of the pack design. Pictorial warnings are even more effective.
ASH submission to Government consultation on picture warnings ASH supported the Government's proposal to include picture warnings on tobacco packaging as this will raise awareness of the health impacts of tobacco and help people to quit.
Author: ASH Published By: ASH Published : 03/07/2006
Images of Thailand's pictorial warningsFrom 25 March 2005 Thailand is introducing graphic depictions of the dangers of smoking.
Author: Thai Government Published By: Thai Government Published : 24/03/2005
Mock up of new European Union health warnings This is a mock up of the how the new EU health warnings will appear on packs (in the UK from Jan 2003). These new warnings are being introduced through EU Directive 2001/37/EC
Author: European Union Published By: European Union Published : 09/12/2002
Canadian health warnings Press release by Canadian Cancer Society on the Evaluation of new warnings on cigarette packets. A survey found that 90% of smokers and 49% of non smokers had noticed changes to cigarette warnings. 44% of smokers said that the new warnings increase their motivation to quit.
Author: Canadian Cancer Society Published By: Canadian Cancer Society Published : 08/01/2002
Health warnings: a summary of the evidence Research report by ASH on evidence of health warnings on tobacco products. The European Union is to have larger and bolder health warnings. This document gives a brief review of some of the extensive evidence in favour of larger warning labels.
Author: ASH Published By: ASH Published : 26/08/2000
Review of the effectiveness of health warnings in Australia
In Australia, health warnings now occupy 30% of the front and 90% of the back of cigarette packs, with a graphic appearing on both front and back.
Thailand's pictorial health warnings
Thai cigarette packs are to carry graphic warnings showing the toll smoking takes on the human body. You can browse through the Thai warnings. Jan 2004
Tobacco Control Supersite: Picture gallery
Cigarette Packs and Graphical Cigarette Pack Health Warnings from around the world
Proposed new pictorial warnings for EU countries
Press conference by Commissioner David Byrne on tobacco and cigarette pack illustrations. Includes a library of combined text and photo warnings that Member States may put on cigarette packets. November 2004
Thailand - Health warnings
BBC News article: Tobacco firms fight grisly Thai adverts. 8 May 2002
Physicians for a Smoke Free Canada list of picture warnings
A useful web page with information on picture based health warnings with links to examples from Australia, Brazil, Canada, Singapore, Thailand and Venezuela.
Impact of the new EU health warnings on the Dutch Quit line
The new EU health warnings have been in use in the Netherlands since May 2001 and have had an impact on the number of calls to the Dutch Quit line. Letter in Tobacco Control, 2002, Vol 11 (Dec) pp: 381 - 382. By Willemsen, Simons and Zeeman
Tobacco or Health in the European Union: Past Present and Future
Report by the ASPECT Consortium, European Commission on tobacco in the European Union.
Department of Health Consulation on the introduction of picture warning on tobacco packs
A report by the Department of Health on the consulation on picture warnings. Outcome published 29 August 2007.
EU Directive 2001/37/EC
This EU Directive concerns the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco products. Article 5 outlines the labelling regulations and Annex 1 the list of additional health warnings. 5 June 2001