Warning labels

Warnings on tobacco products inform people of the health risks of smoking. They can help deter young people from taking up smoking and also help smokers to quit. However, to be effective, written warnings must be in large, clear text that stands out from the rest of the pack design. Pictorial warnings are even more effective.

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ASH submission to Government consultation on picture warnings
ASH supported the Government's proposal to include picture warnings on tobacco packaging as this will raise awareness of the health impacts of tobacco and help people to quit.
Author: ASH Published By: ASH Published : 03/07/2006

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Images of Thailand's pictorial warnings
From 25 March 2005 Thailand is introducing graphic depictions of the dangers of smoking.
Author: Thai Government Published By: Thai Government Published : 24/03/2005

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Mock up of new European Union health warnings
This is a mock up of the how the new EU health warnings will appear on packs (in the UK from Jan 2003). These new warnings are being introduced through EU Directive 2001/37/EC
Author: European Union Published By: European Union Published : 09/12/2002

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Canadian health warnings
Press release by Canadian Cancer Society on the Evaluation of new warnings on cigarette packets. A survey found that 90% of smokers and 49% of non smokers had noticed changes to cigarette warnings. 44% of smokers said that the new warnings increase their motivation to quit.
Author: Canadian Cancer Society Published By: Canadian Cancer Society Published : 08/01/2002

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Health warnings: a summary of the evidence
Research report by ASH on evidence of health warnings on tobacco products. The European Union is to have larger and bolder health warnings. This document gives a brief review of some of the extensive evidence in favour of larger warning labels.
Author: ASH Published By: ASH Published : 26/08/2000