Essential Information 19: Tobacco Advertising and Promotion
Most conspicuous forms of tobacco advertising and promotion in the UK were banned following the implementation of the Tobacco Advertising and Promotion Act 2002. However, the tobacco industry has continued to promote its products through point of sale displays and "below the line" marketing.

ASH briefing: The UK ban on tobacco advertising
ASH briefing on the UK ban on the tobacco advertising and sponsorship ban. Information regarding the implementation timetable. This ASH document provided evidence and arguments to support the passage of the Tobacco Advertising and Promotions Act. Evidence of the impact of tobacco advertising on health and responses to common distracting arguments used by the tobacco industry. This document was used to brief MPs during the passage of the recent UK Tobacco Advertising and Promotion.

Frequently asked questions on Advertising
Some frequently asked questions around Tobacco advertising and promotion - why it should be strictly regulated and the case for an outright ban. Also debunks some of the myths invented by the tobacco industry.

ASH Letter to the Health Council over concerns about the Tobacco Advertising Directive
This letter sets out concerns about the directive. A previous EC directive to ban tobacco advertising 98/43/EC was struck down by a European Court of Justice ruling (Case C-376/98). The new directive is formulated to act within the Commission's conservative view of the narrow boundaries of EU competence established by the treaty as interpreted by the European Court of Justice - as such it does not ban 'indirect advertising' (advertising for brand-stretching) and as a result has a giant loophole.

ASH responds to the Proposed EU Directive on Tobacco Advertising and Sponsorship
ASH's response to the EU directive on Tobacco Advertising and Sponsorship

ASH Briefing: Tobacco Advertising and why it should be banned
ASH Briefing: Tobacco Advertising and why it should be banned

BBFC's response where they refuse to consider making this change.
BBFC’s response refusing the request by ASH to give films which show role models smoking a 15 certificate

ASH survey: Buying cigarettes on the internet
In June 2001, ASH published a survey showing that internet sites claiming to sell cheap cigarettes to smokers in the UK are a rip-off. Most orders never arrive, and even when they do the cigarettes are often much more expensive than advertised. The full results of the survey are available here.

ASH calls for BBFC to give smoking in films a 15 certificate
New research published shows that teenage fans of Hollywood actors who smoked were more likely to smoke themselves. Following this, ASH wrote to the British Board of Film Classification to ask for films which showed role models smoking to be given a 15 certificate.

ASH Report: Smoking and supermodels
Smoking and super-models. Kate Moss is adored by millions and a role model for many teenage girls. She also smokes we examine what are her rights and responsibilities are?

ASH briefing on brand stretching
A briefing on one of the most important potential loopholes in any advertising ban. How the tobacco companies plan to use other products, like boots, clothing, coffee and other merchandise to advertise their brands and escape an advertising ban

Tobacco Advertising: Banning tobacco promotion, ethical and civil liberties issues
Is it right to stop a company speaking to its customers? The tobacco industry claims that banning tobacco advertising, and especially direct mail, is an infringement of the civil liberty of free speech. We disagree.

ASH report: How the tobacco industry will exploit loopholes in the tobacco advertising ban
Exploiting loopholes in a weak advertising ban - the output of an advertising agency brainstorm. ASH sat down with Europe's biggest agency to guess how the tobacco industry would respond to a ban on tobacco advertising