Note the single word ‘Tobacco’ in the top portion of the shelving has replaced the previous tobacco brand advertising.

This unit carries a single ad, as permitted by the regulations. The overall surface area of the ad is equivalent to A5 and the accompanying health warning accounts for 30% of the total area.

This unit has no tobacco branding. The upper part of the shelving is blank, although it is common for the word ‘Tobacco’ to appear on many gantries (see Image 4).

This is a typical example of how tobacco advertising was commonly promoted at the Point of Sale before the regulations were implemented. Note the back-lit gantry (display unit) to maximise the visibility of the advertising. In addition to the large advertisement at the top of the gantry, the edges of the shelves also carried cigarette brand advertising.

This photograph was taken in early January 2005. The shelving still carries advertising which is not compliant with the law. The retailer has been reported to the local Trading Standards Officer.