Europa Public Health - Advertising Campaign
HELP - For a life without tobacco. The European anti-smoking advertising campaign.

Trinkets and trash
Artefacts of the Tobacco Epidemic. This collection was formed by John Slade. The online surveillance system and archive of tobacco products and tobacco industry marketing materials.

20th Century Tobacco advertisement collection
Collected by Richard Pollay, this enormous collection of advertising materials used by the tobacco companies over the years is a good starting point for looking at the different approaches used to market tobacco.

Australia's national tobacco campaign: every cigarette does you damage...
Hard hitting campaign with many shocking images, but the strong mass-media component is also integrated with broader tobacco control measures. Australian smoking prevalence is now below 20% and the media campaign has been widely used world-wide.

Adbusters
Anarchic anti consumer anti tobacco counter-advertising group.

Tobacco marketing to young people
Examples from the US group INFACT of how the tobacco industry advertises to children

Get Outraged!
Anti-tobacco industry site that is part of State of Minnesota's tobacco programme.

BADvertising Institute - back to reality...
Turning the advertising agency art against the tobacco companies.

Round table on mass-media campaigns - Health Canada
July 2002: Expert meeting hosted by Health Canada with many good presentations available on line - includes overviews of US and Canadian experience, and critical discussion of whether US approaches would transfer to Canada.

Tobacco Control Supersite - Advertising Gallery
A very large gallery of tobacco advertising images by the tobacco industry. This site also contains a collection of anti-smoking posters.

Australia's National Tobacco Campaign: Evaluation report volume one: Every cigarette is doing you damage
The report is based on surveys evaluating the first phase of the National Tobacco Campaign. The surveys measured campaign reach and recognition, smoking prevalence, beliefs, attitudes and behaviour. May 1999

Vintage cigarette adverts
Extraordinary collection of cig ads from Life magazine in the 40s and 50s.

Journal Article: A Day in the Life of an advertising man
Review of internal documents from the UK tobacco industry’s principal advertising agencies. By Hastings and MacFadyen. This report, published in the British Medical Journal in August 2000, gives an inside view of the tactics used by the advertising industry to sell tobacco.  BMJ 2000;321:366-371 ( 5 August ).

The New Yorker: A searchable database of cartoons
Search for tobacco-related cartoons on the New Yorker website. Search under tobacco and smoking

Health Canada National campaigns
Information and links to Health Canada's mass media campaigns on tobacco control.

The Campaign for Tobacco-Free Kids' ad gallery
Another huge but searchable and user-friendly database of US tobacco ads.

Australia's National Tobacco Campaign: Evaluation report volume two: Every cigarette is doing you damage
This is the second volume of a two-part compendium designed to assist in the evaluation of the National Tobacco Campaign (NTC), a major initiative launched in 1997 aimed primarily at assisting smokers aged 18-40 years along the road to quitting. May 2000

Saskatchewan (Canada) bans Point of Sale tobacco advertising
Saskatchewan was the first province/state in North America to ban tobacco product retail displays in convenience stores in March 2002. The law requires vendors to use curtains and cabinets to hide cigarettes, cigars and chewing tobacco behind the counter, or ban minors from their stores.

Federal Trade Commission Cigarette Report
A detailed report published by the US Federal Trade Commission, setting out how much the US tobacco industry spends on advertising and marketing. 1999

BUGA UP
Interview with the BUGA-UP paint-bombers, recalling their campaign against cigarette advertising in the late 1970s. Spray cans in hand; the small team of vandals were determined to cleverly deface billboards promoting cigarettes.

Media Campaign Resource Centres - Tobacco Counter Advertising Collection
By the Centers for Disease Control and Prevention. This collection contains detailed information on tobacco counter-advertisements for television, radio, print, and outdoor use. Organisations are able to use MCRC material and MCRC staff are available to assist your organisation in developing and implementing a successful media campaign using the advertisements in the collection.

Florida's 'Truth' campaign
Structured like a console game, the site invites exploration of facts, myths and realities of tobacco - with excellent quotes and other resources.

The Strategy Behind Florida's Truth Campaign
Sets out seven principles behind the Florida youth smoking campaign - the author regards these as critical to its success. Featured in Tobacco Control Journal 2001

Centers for Disease Control and Prevention (US): Media Campaign Resource Center
CDC's comprehensive site with advice and guidance on designing and commissioning anti-tobacco mass media campaigns. Includes a database of advertisements which may be licensed for use.

World's best practice in tobacco control
Tobacco Control Journal special feature on best practice in tobacco control worldwide. Features case studies from New Zealand and California, Including attempts to soften California's media campaign's tough messages. Tobacco Control 1998;7:397-408

Pollay tobacco ad collection
Enormous (but searchable and user-friendly) collection of advertising materials used by the tobacco companies over the years. A good starting point for looking at the different approaches used to market tobacco.

How do you sell death?
Report by the Campaign for Tobacco Free Kids. Excellent report on marketing cigarettes worldwide with many examples. 2000 (pdf)