Advertising at the Point of Sale
Since December 2004, Tobacco advertising at the Point of Sale has been limited to the equivalent of one A5 size ad (21cm x 15cm) of which 30% of the surface area must include a health warning. Here are some examples of how the gantries displaying tobacco products looked before and after the regulations came into force.
Visit our Law Guide to find out more on the regulations on advertising, promotion and sponsorship.
Click on the images to see a bigger version.
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1. Advertising before the ban |
| This is a typical example of how tobacco advertising was commonly promoted at the Point of Sale before the regulations were implemented. Note the back-lit gantry (display unit) to maximise the visibility of the advertising. In addition to the large advertisement at the top of the gantry, the edges of the shelves also carried cigarette brand advertising. | |
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2. Compliant, after the ban |
| This unit has no tobacco branding. The upper part of the shelving is blank, although it is common for the word ‘Tobacco’ to appear on many gantries (see Image 4). | |
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3. Compliant, after the ban |
| This unit carries a single ad, as permitted by the regulations. The overall surface area of the ad is equivalent to A5 and the accompanying health warning accounts for 30% of the total area. | |
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4. Compliant, after the ban |
| Note the single word ‘Tobacco’ in the top portion of the shelving has replaced the previous tobacco brand advertising. | |
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5. Non-compliant, after the ban |
| This photograph was taken in early January 2005. The shelving still carries advertising which is not compliant with the law. The retailer has been reported to the local Trading Standards Officer. | |
