Sponsorship
Certain governing bodies, notably the Football Association, decided some time ago not to take sponsorship from tobacco companies.
Formula One threaten U-turn on tobacco sponsorship pledge
Having pledged a ban on tobacco sponsorship by 2006 to the World Health Organisation last year, the FIA now seems set to renege on its agreement. Here, ASH looks at the arguments presented by Max Mosely, president of Federation Internationale d'Automobile (FIA) for threatening to go back on their commitment, and examines the validity behind them.
BBC coverage of FIA u-turn (External Web Page)
Article by the BBC on proposals by Formula One to make a U-turn on its plans to outlaw tobacco advertising in 2006, the sport's boss Max Mosley has admitted for the first time.
Tobacco sponsorship of motor sport: achieving an effective ban by worldwide agreement in 2006 (External Web Page)
The FIA, world-governing body of motor sport, and responsible for regulating the major international motor sport championships made a policy decision not to receive sponsorship from the tobacco industry in April 2002. Its policy also outlines how the sport will achieve an effective worldwide ban by 2006.
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Voluntary Agreement on Tobacco Sponsorship
In the absence of any meaningful legislation on tobacco sponsorship, it has for many years been regulated by voluntary agreement between the Government and the tobacco industry. These agreements have, in the words of the House of Commons Health Select Committee “Served the industry well”, as they have been able to circumvent the sprit of the rules almost at will, with little sanction possible against them. They are, however, at present the only mechanism available for holding the tobacco industry to account
Press Release: Driving business through sport
This is an extract of a specialist report Driving Business Through Sport by Simon Rines of International Marketing Reports. This analyses the European sports sponsorship scene and examines the likely impact of the end of tobacco sponsorship. The conclusion: there are plenty of alternative sponsors waiting to take over from Big Tobacco
ASH Research Report (Australia): Tobacco sponsorship in sport
The tobacco industry claims that an end to tobacco sponsorship of sport would damage the sports which are sponsored. To debunk this myth, ASH commissioned this case study of what happened in Australia when sponsorship was banned in 1996. In fact, sponsorship of sport increased in the years following a tobacco ban
