ASH Daily News for 13/12/2005

HEADLINES


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ASH Daily News

13 December 2005

[View html version: http://www.globalink.org/nbuk]

HEADLINES

Drivers to get mini ashtrays

Cigarettes in Israel sold under the title of 'Maori Mix'

Apology from Philip Morris: re 'Maori Mix'

Health of Americans not getting any better

Wetherspoons poll

FULL TEXT

Drivers to get mini ashtrays

Drivers in north Kent are to be sent warning letters and miniature ashtrays if they are seen throwing cigarette butts out of their car windows. Smokers dropping butts on the ground will also be given the free ashtrays. In the New Year however, offenders will be fined £50 for dropping their butts.

The Swale Borough Council scheme has been described as a friendly gesture before fines are imposed from January. It is part of the Clean Kent - Clean Swale Campaign, which will see 50 cigarette litter bins on the streets.

Environmental response manager, Pete Tonge, said enforcement officers would issue the "small disposal bins" until the New Year, when offenders would then be fined £50. A "zero tolerance attitude" would then be in force he said.

BBC 11/12/05 http://news.bbc.co.uk/2/hi/uk_news/england/kent/4517158.stm



Cigarettes in Israel sold under the title of 'Maori Mix'

The Maori Smokefree Coalition (Te Reo Marama) revealed that Philip Morris had marketed a brand of cigarettes called Maori Mix in Israel. The box featured a quasi Maori design and a map of New Zealand.

Shane Bradbrook a spokesperson for Te Reo Marama said the use of the Maori name and the image was defilement and unbelievable considering the high smoking rate among Maori people.

"Would we have them here and call them Jewish Mix? It would be as offensive to the people in Israel as it is offensive for Maori" he said. Tobacco kills millions of indigenous people around the world, Mr Bradbrook said, adding because of this inappropriateness that the brand should be pulled.

Apart from health issues, the use infringed the Toi Iho (Maori Trademark). Dr Sharples, the Maori Party co-leader said "This latest example of misappropriation is tasteless. There are some images that should simply not be associated with our culture; cigarettes and alcohol are at the top of that list."

Stuff co NZ 13/12/05 http://www.stuff.co.nz/stuff/0,2106,3509571a11,00.html



Apology from Philip Morris: re 'Maori Mix'


A spokesperson for Philip Morris International, Colin Lippiatt, said the 'Maori Mix' packaging was displayed on a limited number of packets of the company's L & M cigarette brand. He said the packaging was no longer actively on the market in Israel or any other country.

He said the intention of the packaging was to communicate the brand's open minded acceptance of cultural diversity.

Radio New Zealand 13/12/05 http://www.radionz.co.nz/news/bulletins/radionz/200512131227/339e06fe



Health of Americans not getting any better


The improvement in the overall health of Americans has stalled in the last five years as more people became obese and fewer quit smoking, according to a report released at the American Public Health Association's annual meeting.

The America's Health Rankings report shows that while the number of smokers has fallen by almost a third since 1990 (to the current level of 20.8% of the population), most of that decline came in the early 1990s with no significant drop between 1993 and 2003.

The report, combining 18 health indicators including smoking and obesity, shows that while US overall health improved by an average of 1.5% a year during the 1990s, the rate of increase has slowed to just 0.3% since 2000.

Tobacco use remains the biggest preventable cause of premature death in the US, resulting in some 440,000 deaths each year from a variety of diseases. The US now has an average life expectancy of 69.3 years. A figure that is exceeded by 28 other countries, including Britain, France, and Germany the report said.

The slower overall rate of health improvement mostly reflects obesity and smoking, said Dr. Reed Tuckson, vice president of United Health Foundation, a nonprofit research organisation. "This is not about more government money and heavy funding," he said, it is a call to individuals and communities to adopt healthier lifestyles.

Reuters 12/12/05 http://today.reuters.com/News/newsArticle.aspx?type=healthNews&storyID=2005-12-12T230411Z_01_SPI282983_RTRUKOC_0_US-OBESITY.xml

Link to American Public Health Association press release: http://www.apha.org/news/press/2005/16thannualHealthRankings.htm

Link to the report: American Health Rankings 2005 http://www.unitedhealthfoundation.org/ahr2005.html



Wetherspoons poll


JD Wetherspoons have an online poll about whether or not there should be a total ban on smoking in pubs. Anyone who wants to vote can do so here:

http://www.jdwetherspoon.co.uk/magazine/smoking_vote.php


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