ASH Daily News for 05/12/2002
HEADLINES
ASH, 102 Clifton Street, LONDON, EC2A 4HW.
Tel 020 7739 5902 Fax 020 7613 0531
ASH Daily News
5 December 2002
HEADLINES
Jobs to go as Reynolds tightens belt
Silk Cut bows out with ‘fat lady’ swansong
Full Text
Jobs to go as Reynolds tightens belt
RJ Reynolds said it would cut 8 percent of its workforce, take a $145m
charge and sell two businesses in the latest sign of the pressure the big
cigarette companies are under from cut-price cigarettes.
The number two US company also narrowed its 2002 earnings forecast.
The jobs cute are expected to lead to savings of up to $50m next year and
$75m in 2004.
“The decisions regarding job eliminations and divestitures has been very
difficult, but the realities of today’s cigarette market place demand that
we realign our cost structures”, said RJ Reynolds chief executive,
Schindler.
Source: Financial Times, 5 December 2002
Silk Cut bows out with ‘fat lady’ swansong
Singing fat ladies will form the basis of Silk Cut’s advertising swansong as
owner Gallaher Tobacco faces up to the impending tobacco industry ad ban.
Silk Cut’s creative agency M&CSaatchi has developed a press and poster
campaign on the theme of the maxim ‘It’s not over ’til the fat lady sings’.
Gallaher confirmed it was considering the idea with a view to launch it in
the coming weeks.
Source: Marketing, 5 December 2002
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Naj Dehlavi
Action on Smoking and Health
102 Clifton Street
London EC2A 4HW
http://www.ash.org.uk
Tel 020 7739 5902 Fax 020 7613 0531
ASH Daily News
5 December 2002
HEADLINES
Jobs to go as Reynolds tightens belt
Silk Cut bows out with ‘fat lady’ swansong
Full Text
Jobs to go as Reynolds tightens belt
RJ Reynolds said it would cut 8 percent of its workforce, take a $145m
charge and sell two businesses in the latest sign of the pressure the big
cigarette companies are under from cut-price cigarettes.
The number two US company also narrowed its 2002 earnings forecast.
The jobs cute are expected to lead to savings of up to $50m next year and
$75m in 2004.
“The decisions regarding job eliminations and divestitures has been very
difficult, but the realities of today’s cigarette market place demand that
we realign our cost structures”, said RJ Reynolds chief executive,
Schindler.
Source: Financial Times, 5 December 2002
Silk Cut bows out with ‘fat lady’ swansong
Singing fat ladies will form the basis of Silk Cut’s advertising swansong as
owner Gallaher Tobacco faces up to the impending tobacco industry ad ban.
Silk Cut’s creative agency M&CSaatchi has developed a press and poster
campaign on the theme of the maxim ‘It’s not over ’til the fat lady sings’.
Gallaher confirmed it was considering the idea with a view to launch it in
the coming weeks.
Source: Marketing, 5 December 2002
----------------------------------
Unsubscribe:
Public subscribers: http://www.ash.org.uk/html/about/subscribe.php
<http://www.ash.org.uk/html/about/subscribe.php>
Globalink members: <http://member.globalink.org>
----------------------------------
Naj Dehlavi
Action on Smoking and Health
102 Clifton Street
London EC2A 4HW
http://www.ash.org.uk
