Refining indirect tobacco advertising in Malaysia (External Web Page)

Simon Chapman and Mary Assunta of the University of Sydney examine the ways in which the tobacco industry have attempted to circumvent restrictions on tobacco advertising and sponsorship. Based on research of internal industry documents, the paper highlights exactly why and how Malaysia is fast coming to be dubbed the 'brand-stretching capital of the world'. Tobacco Control Journal: 2004, (Suppl 2) ii63-70.

ASH Letter to the Health Council over concerns about the Tobacco Advertising Directive

This letter sets out concerns about the directive. A previous EC directive to ban tobacco advertising 98/43/EC was struck down by a European Court of Justice ruling (Case C-376/98). The new directive is formulated to act within the Commission's conservative view of the narrow boundaries of EU competence established by the treaty as interpreted by the European Court of Justice - as such it does not ban 'indirect advertising' (advertising for brand-stretching) and as a result has a giant loophole.

ASH responds to the Proposed EU Directive on Tobacco Advertising and Sponsorship

ASH's response to the EU directive on Tobacco Advertising and Sponsorship

Journal Article: The limitations of fear messages (External Web Page)

Debate in the journal Tobacco Control gives perspectives on the use of fear messages - do the work by making the smoker uncomfortable, or do they just cause rejection?
Tobacco Control Journal 2002

ASH Briefing: Tobacco Advertising and why it should be banned

ASH Briefing: Tobacco Advertising and why it should be banned

BBFC’s response where they refuse to consider making this change.

BBFC’s response refusing the request by ASH to give films which show role models smoking a 15 certificate

ASH survey: Buying cigarettes on the internet

In June 2001, ASH published a survey showing that internet sites claiming to sell cheap cigarettes to smokers in the UK are a rip-off. Most orders never arrive, and even when they do the cigarettes are often much more expensive than advertised. The full results of the survey are available here.

BMJ study shows the need for a comprehensive ban on tobacco advertising (External Web Page)

New study, 'Cross sectional study of young people's awareness of and involvement with tobacco marketing' by MacFadyen, Hastings, and MacKintosh (BMJ 2001; 322 513-517) shows that any ban on tobacco advertising must be comprehensive in order to close any potential loopholes

ASH calls for BBFC to give smoking in films a 15 certificate

New research published shows that teenage fans of Hollywood actors who smoked were more likely to smoke themselves. Following this, ASH wrote to the British Board of Film Classification to ask for films which showed role models smoking to be given a 15 certificate.

Economics of Tobacco Control: Tobacco control in Developing Countries (External Web Page)
Report by the World Bank outlining Tobacco Control in Developing Countries. Edited by Prabhat Jha and Frank Chaloupka. 2000

How do you sell death? (External PDF)

Report by the Campaign for Tobacco Free Kids. Excellent report on marketing cigarettes worldwide with many examples. 2000

Background paper on tobacco advertising (External Web Page)

By Henry Saffer for the World Bank. 1999 

Tobacco Advertising: Economic Theory and International Evidence (External Web Page)

Henry Saffer and Frank Chaloupka examine the efficacy of a ban on tobacco advertising in reducing overall tobacco consumption. Published by National Bureau of Economic Research. Feb 1999.

ASH Report: Smoking and supermodels

Smoking and super-models. Kate Moss is adored by millions and a role model for many teenage girls. She also smokes we examine what are her rights and responsibilities are?

ASH briefing on brand stretching

A briefing on one of the most important potential loopholes in any advertising ban. How the tobacco companies plan to use other products, like boots, clothing, coffee and other merchandise to advertise their brands and escape an advertising ban

Tobacco Advertising: Banning tobacco promotion, ethical and civil liberties issues

Is it right to stop a company speaking to its customers? The tobacco industry claims that banning tobacco advertising, and especially direct mail, is an infringement of the civil liberty of free speech. We disagree.

ASH report: How the tobacco industry will exploit loopholes in the tobacco advertising ban

Exploiting loopholes in a weak advertising ban - the output of an advertising agency brainstorm. ASH sat down with Europe's biggest agency to guess how the tobacco industry would respond to a ban on tobacco advertising