Research and Links
Links to different advertising campaigns, anti advertising campaigns and links to collections of adverts used by tobacco companies.
Adbusters (External Web Page)
Anarchic anti consumer anti tobacco counter-advertising group.
Australia's national tobacco campaign: every cigarette does you damage... (External Web Page)
Hard hitting campaign with many shocking images, but the strong mass-media component is also integrated with broader tobacco control measures. Australian smoking prevalence is now below 20% and the media campaign has been widely used world-wide.
BADvertising Institute - back to reality... (External Web Page)
Turning the advertising agency art against the tobacco companies.
The Campaign for tobacco-free kids' ad gallery (External Web Page)
Another huge, but searchable and user-friendly, database of tobacco ads from over the years.
Centers for Disease Control and Prevention (US): Media Campaign Resource Center (External Web Page)
The Centre for Public Integrity (External Web Page)
Investigative Journalism in the Public Interest. Undertook an investigation into tobacco smuggling in 2001.
20th Century Tobacco advertisement collection (External Web Page)
Collected by Richard Pollay, this enormous collection of advertising materials used by the tobacco companies over the years is a good starting point for looking at the different approaches used to market tobacco.
Europa Public Health - Advertising Campaign (External Web Page)
HELP - For a life without tobacco. The European anti-smoking advertising campaign.
Florida's 'Truth' campaign (External Web Page)
Structured like a console game, the site invites exploration of facts, myths and realities of tobacco - with excellent quotes and other resources.
Get Outraged! (External Web Page)
Anti-tobacco industry site that is part of State of Minnesota's tobacco programme.
Health Canada National campaigns (External Web Page)
Information and links to Health Canada's mass media campaigns on tobacco control.
Media Campaign Resource Centres - Tobacco Counter Advertising Collection (External Web Page)
By the Centers for Disease Control and Prevention. This collection contains detailed information on tobacco counter-advertisements for television, radio, print, and outdoor use.
Organisations are able to use MCRC material and MCRC staff are available to assist your organisation in developing and implementing a successful media campaign using the advertisements in the collection.
Non-smokers' movement of Australia - Advertising menu (External Web Page)
The Advertising menu with many links to other advertising sites.
The New Yorker: A searchable database of cartoons (External Web Page)
Search for tobacco-related cartoons on the New Yorker website. Search under tobacco and smoking
Pollay tobacco ad collection (External Web Page)
Enormous (but searchable and user-friendly) collection of advertising materials used by the tobacco companies over the years. A good starting point for looking at the different approaches used to market tobacco.
Tobacco Control Supersite - Advertising Gallery (External Web Page)
A very large gallery of tobacco advertising images by the tobacco industry. This site also contains a collection of anti-smoking posters.
Tobacco marketing to young people (External Web Page)
Examples from the US group INFACT of how the tobacco industry advertises to children
Trinkets and trash (External Web Page)
Artefacts of the Tobacco Epidemic.
This collection was formed by John Slade. The online surveillance system and archive of tobacco products and tobacco industry marketing materials.
Vintage cigarette adverts (External Web Page)
Extraordinary collection of cig ads from Life magazine in the 40s and 50s.
Latest Archived Items - access the rest of the archive here
Round table on mass-media campaigns - Health Canada (External Web Page)
July 2002: Expert meeting hosted by Health Canada with many good presentations available on line - includes overviews of US and Canadian experience, and critical discussion of whether US approaches would transfer to Canada.
Two thumbs down - Canada’s tobacco control mass media campaign
A critical appraisal of Canada's mass-media campaigns with good advice and lessons for any country, including and especially Britain. Concludes: "If there is an overall criticism of the federal mass media campaign in Year One, it is that it had no credible communication objective, no overall purpose, no vision, no idea of where it was going."
Saskatchewan (Canada) bans Point of Sale tobacco advertising (External Web Page)
Saskatchewan was the first province/state in North America to ban tobacco product retail displays in convenience stores in March 2002. The law requires vendors to use curtains and cabinets to hide cigarettes, cigars and chewing tobacco behind the counter, or ban minors from their stores.
