A short overview of what makes news 'news' and how to make it.
Author: ASH Published By: ASH Published : 31/10/2003
Resources for Health Professionals
This section contains resources and links aimed at Health Professionals. Including media guides and why media exposure is important.
ASH Guide to Media Campaigning
A short overview of what makes news 'news' and how to make it.
A short overview of what makes news 'news' and how to make it.
How to run a national tobacco campaign - a short guide
Four pages of distilled wisdom with clear advice on what to do and what not to do in running a national campaign - with a focus on the mass-media communication component
Four pages of distilled wisdom with clear advice on what to do and what not to do in running a national campaign - with a focus on the mass-media communication component
Author: Clive Bates, Doreen McIntyre, Judith Watt Published By: ASH Published : 31/01/2003
Advocacy in public health: roles and challenges
Discussion of the role of advocacy - with contrasts between impacts of formal academic journals, conferences and seminars and mass media impact. International Journal of Epidemiology 2001; 30: 1226-1232
Discussion of the role of advocacy - with contrasts between impacts of formal academic journals, conferences and seminars and mass media impact. International Journal of Epidemiology 2001; 30: 1226-1232
Author: Simon Chapman Published By: Journal of Epidemiology Published : 30/11/2001
Smoking cessation media campaigns around the world: Recommendations from lessons learnt
The report summarises methods used to persuade smokers to quit and suggests approaches to evaluation.
The report summarises methods used to persuade smokers to quit and suggests approaches to evaluation.
Author: Elizabeth H Schar, Karen Gutierrez Published By: World Health Organization Published : 31/10/2001
Tackling smoking through partnerships: lessons learnt from the National Alliance Scheme
Experience and lessons learned from National Alliance scheme operated in England. Much valuable insight in the development and success of partnerships.
Experience and lessons learned from National Alliance scheme operated in England. Much valuable insight in the development and success of partnerships.
Author: Nicola Evans Published By: Health Development Agency Published : 21/10/2001
The campaigners guide to financial markets
CornerHouse publication and guide to effective lobbying of Companies and Financial Institutions - A to B guide for instigating shareholder resolutions and an excellent introduction to understanding corporate finance and market behaviour. Also includes an excellent guide to online resources for corporate campaigners.
CornerHouse publication and guide to effective lobbying of Companies and Financial Institutions - A to B guide for instigating shareholder resolutions and an excellent introduction to understanding corporate finance and market behaviour. Also includes an excellent guide to online resources for corporate campaigners.
Author: Hildyard N, Mansley M. Published By: CornerHouse Published : 30/06/2001
Can anti-smoking television advertising affect smoking behaviour?
Controlled trial of the Health Education Authority for England's anti-smoking TV campaign. This is a rare controlled trial on the use of TV campaigns to promote quitting - and it shows it works. By McVey D. and Stapleton J. Tobacco Control 2000;9:273-282 (Autumn)
Controlled trial of the Health Education Authority for England's anti-smoking TV campaign. This is a rare controlled trial on the use of TV campaigns to promote quitting - and it shows it works. By McVey D. and Stapleton J. Tobacco Control 2000;9:273-282 (Autumn)
Breed's Tobacco Activism Guide
An annotated bibliography for tobacco control action. By Larry Breed. For anyone who wants to become an activist or be a better one. US orientated. November 2000.
An annotated bibliography for tobacco control action. By Larry Breed. For anyone who wants to become an activist or be a better one. US orientated. November 2000.
Print media coverage of research on passive smoking
This study illustrates the importance of media coverage in forming public perceptions. Tobacco Control 1999; 8 :254-260
This study illustrates the importance of media coverage in forming public perceptions. Tobacco Control 1999; 8 :254-260
A breathe of fresh air: tackling smoking through the media
This report documents in detail the evolution of the Health Education Authority's mass media campaigns on smoking from 1992 to 1999. It aims to give insight into the thinking that underpinned each campaign; how each specific campaign was developed and evaluated in line with changing priorities; and the composition of target audiences. October 2000.
This report documents in detail the evolution of the Health Education Authority's mass media campaigns on smoking from 1992 to 1999. It aims to give insight into the thinking that underpinned each campaign; how each specific campaign was developed and evaluated in line with changing priorities; and the composition of target audiences. October 2000.
Tobacco Activism guide (part 3)
The biggest and the best anti-tobacco site in the world constantly updated and with thousands of links and resources. Aimed mainly at the specialist, but with links to every type of tobacco site.
The biggest and the best anti-tobacco site in the world constantly updated and with thousands of links and resources. Aimed mainly at the specialist, but with links to every type of tobacco site.
The cigar revival and the popular press: a content analysis, 1987-1997 (abstract)
Illustrates how communications battles can be lost in the unpaid media. Coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars American Journal of Public Health 91;2:288-291. 2001
Illustrates how communications battles can be lost in the unpaid media. Coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars American Journal of Public Health 91;2:288-291. 2001
Media Campaign Resource Centres - Tobacco Counter Advertising Collection
By the Centers for Disease Control and Prevention. This collection contains detailed information on tobacco counter-advertisements for television, radio, print, and outdoor use. Organisations are able to use MCRC material and MCRC staff are available to assist your organisation in developing and implementing a successful media campaign using the advertisements in the collection.
By the Centers for Disease Control and Prevention. This collection contains detailed information on tobacco counter-advertisements for television, radio, print, and outdoor use. Organisations are able to use MCRC material and MCRC staff are available to assist your organisation in developing and implementing a successful media campaign using the advertisements in the collection.
Evaluation of California's tobacco control program (1998)
This makes fascinating reading for anyone designing a tobacco programme. California's has been one of the most successful and ambitious, but it is clear than when spending fell or politicians messed with the messages, the effectiveness also fell.
This makes fascinating reading for anyone designing a tobacco programme. California's has been one of the most successful and ambitious, but it is clear than when spending fell or politicians messed with the messages, the effectiveness also fell.
Smokefree Cheshire
Information on projects running in England and local activity. Includes contacts.
Information on projects running in England and local activity. Includes contacts.
Discussion of the importance of news media coverage
The news on tobacco control: time to bring the background into the foreground Tobacco Control 1999;8:237-239 (Autumn). Discussion of the weight of tobacco news coverage with good links to other sources by Simon Chapman.
The news on tobacco control: time to bring the background into the foreground Tobacco Control 1999;8:237-239 (Autumn). Discussion of the weight of tobacco news coverage with good links to other sources by Simon Chapman.
Support ASH
Regional Tobacco Policy Managers (England)
A contacts list of people leading tobacco control activities in your area.
A contacts list of people leading tobacco control activities in your area.
A strategy for increasing news media coverage of tobacco and health
This study based in Australia concluded that news reportage of tobacco control and other public health issues can be increased significantly by the strategic use of news releases alerting journalists to research reports that embody recognizable news values. This is an inexpensive strategy has great potential to advance public health objectives. Health Promotion International, June 2001;16:2 137-143
This study based in Australia concluded that news reportage of tobacco control and other public health issues can be increased significantly by the strategic use of news releases alerting journalists to research reports that embody recognizable news values. This is an inexpensive strategy has great potential to advance public health objectives. Health Promotion International, June 2001;16:2 137-143
