Resources for Health Professionals

This section contains resources and links aimed at Health Professionals. Including media guides and why media exposure is important.

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ASH Guide to Media Campaigning
A short overview of what makes news 'news' and how to make it.
Author: ASH Published By: ASH Published : 31/10/2003

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How to run a national tobacco campaign - a short guide
Four pages of distilled wisdom with clear advice on what to do and what not to do in running a national campaign - with a focus on the mass-media communication component
Author: Clive Bates, Doreen McIntyre, Judith Watt Published By: ASH Published : 31/01/2003

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Advocacy in public health: roles and challenges
Discussion of the role of advocacy - with contrasts between impacts of formal academic journals, conferences and seminars and mass media impact. International Journal of Epidemiology 2001; 30: 1226-1232
Author: Simon Chapman Published By: Journal of Epidemiology Published : 30/11/2001

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Smoking cessation media campaigns around the world: Recommendations from lessons learnt
The report summarises methods used to persuade smokers to quit and suggests approaches to evaluation.
Author: Elizabeth H Schar, Karen Gutierrez Published By: World Health Organization Published : 31/10/2001

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Tackling smoking through partnerships: lessons learnt from the National Alliance Scheme
Experience and lessons learned from National Alliance scheme operated in England. Much valuable insight in the development and success of partnerships.
Author: Nicola Evans Published By: Health Development Agency Published : 21/10/2001

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The campaigners guide to financial markets
CornerHouse publication and guide to effective lobbying of Companies and Financial Institutions - A to B guide for instigating shareholder resolutions and an excellent introduction to understanding corporate finance and market behaviour. Also includes an excellent guide to online resources for corporate campaigners.
Author: Hildyard N, Mansley M. Published By: CornerHouse Published : 30/06/2001