The impact of cigarette pack design on perceptions of risk among UK adult and youth
It is illegal for tobacco manufacturers to use packaging to give the impression that some cigarettes are safer than others. This study examined perceptions of brand descriptors and designs currently appearing on UK cigarette packs and evaluated the impact of “plain packaging,” where these elements are removed.
Author: Hammond D, Dockrell M, Arnott D, Lee A, Anderson S, McNeill A Published By: NIHR Published : 12/10/2008